E3 Content Strategy

is there a case study?

2012-04-22T07:44:43.743-07:00

is there a case study?

Thanks Cathy! Indeed, well written article on cont...

2012-04-19T06:19:15.842-07:00

Thanks Cathy! Indeed, well written article on content modules. The best thing is you discussed it using easy language. One of best post on content modules. Hats off to you! Also, looking for some examples for clarifying my few doubts.

thanks

2012-04-12T08:04:31.943-07:00

thanks

Great ideas! Thanks, Lise.

2012-03-29T14:53:36.898-07:00

Great ideas! Thanks, Lise.

If the page has social buttons - Like, Tweet, Shar...

2012-03-29T14:52:04.239-07:00

If the page has social buttons - Like, Tweet, Share -- it's interesting to note how often these have been used. it's also interesting to note if the page seems to be an orphan page, one that's just left floating outside the site's official navigation structure.

Finally, if you can, it's great to be able to map this info with page views and last review/modified dates. It's more work, though....

Theresa, I do agree completely with your post. So...

2012-02-17T08:05:05.410-08:00

Theresa,

I do agree completely with your post. So much, that after many years of working with strcutured and unstructured information in medium and large orgs, a few months ago we decided to create an application to allow companies to maintain simple taxonomies, and to associate them to content to improve findability. It is called thotz and can be accessed at http://thotz.co

If you have a gmail account can try it straight away and comments would be very much appreciated.

@crozo

Yes, I'm posting an article next week that tal...

2012-01-19T09:16:17.502-08:00

Yes, I'm posting an article next week that talks about specific examples and design issues.

In the meantime, all of the different content pieces to the right of this blog are content modules. Here, I was able to choose from a list of already-designed content modules available. When I help clients with major web redesigns we often develop our own, sometimes in addition to out-of-the box modules like the ones on this page.

Do you have practical examples Content Modules?

2012-01-19T00:26:16.198-08:00

Do you have practical examples Content Modules?

Hi I read this post two times. I like it so much...

2012-01-08T06:11:35.272-08:00

Hi

I read this post two times.

I like it so much, please try to keep posting.

Let me introduce other material that may be good for our community.

Source: Research scientist interview questions

Best regards
Henry

Thanks for sharing, I will bookmark and be back ag...

2012-01-02T21:29:22.607-08:00

Thanks for sharing, I will bookmark and be back again

Know Your Customer

Hi there, awesome site. I thought the topics you p...

2012-01-02T21:26:11.323-08:00

Hi there, awesome site. I thought the topics you posted on were very interesting. I tried to add your RSS

to my feed reader and it a few. take a look at it, hopefully I can add you and follow.
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Know Your Customer

I have to say that it is a nice strategy. Getting ...

2011-08-02T11:02:30.184-07:00

I have to say that it is a nice strategy. Getting involved directly is the best thing to do if you want to know how to deal with things easily. And I agree that with surveys, you'll be able to know what your customers like.

Because there is a huge competition and you conten...

2011-06-13T08:48:23.628-07:00

Because there is a huge competition and you content should fit better your target audience that any other because you can get fans like apple has.

great site, keep ti up the good work.

2011-06-01T15:46:48.418-07:00

great site, keep ti up the good work.

Glad it was helpful, Martin!

2011-04-20T07:48:12.915-07:00

Glad it was helpful, Martin!

Fantastically useful, many thanks for sharing

2011-04-20T02:56:09.964-07:00

Fantastically useful, many thanks for sharing

Good advice, particularly the insight that you mus...

2011-02-14T10:36:26.551-08:00

Good advice, particularly the insight that you must be as close as possible to your interviewee. So often I have to respond to others who insist that a survey will do, especially when we don't have time to do a face to face. I suspect they don't think about the quality of the answers when they take this point of view.

Hi Colleen, thanks for the comment! I think we'...

2011-01-02T10:50:30.154-08:00

Hi Colleen, thanks for the comment! I think we'll hear a lot more about the distinction between content strategy as a discipline and content strategy solutions this year. At least I hope so, and it's in my content plan to talk more about this. :)

PS - I'm super excited to read your book! I've just ordered it from Amazon -- it's my New Year's present to myself.

Hi E3! I think you're right that there's ...

2010-12-17T11:03:30.334-08:00

Hi E3!

I think you're right that there's much confusion over this terminology. Thanks for shedding some light on the distinction.

I completely agree with you that content marketing usually is only ONE part of a complete content strategy. Content strategy is the house, and content marketing is one of the rooms.

Hi Geoff, I agree. I've simplified it here. Co...

2010-12-17T09:36:45.213-08:00

Hi Geoff, I agree. I've simplified it here. Content strategy is not so linear, especially in large corporations. Still, I think it's a good starting point to explain content strategy and most CS activities can fall within one of these steps, or activtity buckets. I've included "test and learn" as continual learning under processes that support content strategy, because I think this is a critical aspect that's often overlooked. By making it a regular process, it's given the necessary resources.

Nice high level summary. But in complex large and/...

2010-12-05T14:53:40.005-08:00

Nice high level summary. But in complex large and/or organizations this is a massive "to do" list with myriad stakeholders and lots of "owners." Don't believe it needs to be a linear process. Lots of smart work can be done through test and learn. And I think the most important things are to clearly define your success metrics and and find "your soul" (tone/vibe/POV).

I couldn't agree more than "show, don'...

2010-11-24T12:39:36.838-08:00

I couldn't agree more than "show, don't tell" both for the company and for the consultant is the best way to get buy-in, win customers, keep people coming back!

Glad you liked it, Lise. You're right... it...

2010-10-25T22:27:37.094-07:00

Glad you liked it, Lise. You're right... it's a substantial mind-shift away from product and service promotion to providing an experience that ultimately results in a product or service purchase. And the right research is a critical starting point.

Great post Kathy. I think part of the reason is t...

2010-10-20T23:07:16.790-07:00

Great post Kathy. I think part of the reason is that many companies do not do the right kind of research with their customers. When they do customer research, they ask them about their product and their service: what they like and don't like about it, how they would like to see it improved, if they were happy with delivery and service. It's still a lot rarer to find them asking about their information needs, or even about the types of info they use when evaluating a purchase decision.

Great primer for content strategy. Nice to see it ...

2010-10-15T16:11:19.034-07:00

Great primer for content strategy. Nice to see it on your site.