Thursday, May 6, 2010

Multi-Faceted Content Strategy

I’m trying to figure out how we, as content strategists, can articulate what we do. As a starting place, I’m listing all of the things I can think of that are sometimes part of our job. Content strategy is an evolution and convergence of a number of different disciplines, so we do a lot of things.

If content strategy is a niche discipline within experience design (and I believe it is), then will we see even more niche-disciplines within content strategy? Will we need to know the basics of all of these items, and have in-depth knowledge of some? How can we package these skills and areas of expertise into easily defined marketable services?

Please share your thoughts, or add to this list!

• A/B testing
• Blogging
• Branding
• Business analysis
• Change management
• Competitive analysis
• Content audits
• Content best-practices
• Content convergence
• Content curation
• Content management
• Content mapping
• Content reviews
• Conversations
• Copy writing
• Corporate communications
• Customer experience
• Customer research
• Editing
• Editorial strategy
• Globalization
• Information architecture
• Information design
• Journey mapping
• Localization
• Marketing
• Multimedia
• Plain language
• Presentations
• Process analysis
• Process definition
• Project management
• Publishing
• Report writing
• Search engine optimization
• Social media strategy
• Storytelling
• Structured writing
• Style guides
• Subject matter research
• Task analysis
• Technical writing
• Technology analysis
• Translation
• Usability testing
• User interface (UI)writing
• User-centred design (UCD)
• Web writing
• Whew!


  1. Couple other thoughts:

    1. Lead generation--turning page visits into sales leads. Primarily B2B clients looking for this.

    2. Video content--either training or entertainment. Industry peers tell me there is an increasing request for video services. Challenge is doing it affordably--expectation is that these cost less than traditional DVD ones.

  2. Thanks for that listing.
    Gave me a good orientation.

  3. Personally, I have found that to remain probably the most fascinating topics when it draws a parallel to. You may find two to three new levels inside L . a . Weight loss and any one someone is incredibly important. Initial stage may be real melting away rrn the body. lose weight OKP Holdings Phoenix Heights

  4. It is critical to exercise caution when seeking for the cheapest SMM panel India. While many people prioritise economy, it is critical to ensure that the service you choose adheres to ethical practises and provides great service. Choosing the lowest choice may result in substandard outcomes or even jeopardise your brand's reputation on social media sites.