Thursday, May 6, 2010

Multi-Faceted Content Strategy

I’m trying to figure out how we, as content strategists, can articulate what we do. As a starting place, I’m listing all of the things I can think of that are sometimes part of our job. Content strategy is an evolution and convergence of a number of different disciplines, so we do a lot of things.

If content strategy is a niche discipline within experience design (and I believe it is), then will we see even more niche-disciplines within content strategy? Will we need to know the basics of all of these items, and have in-depth knowledge of some? How can we package these skills and areas of expertise into easily defined marketable services?

Please share your thoughts, or add to this list!

• A/B testing
• Blogging
• Branding
• Business analysis
• Change management
• Competitive analysis
• Content audits
• Content best-practices
• Content convergence
• Content curation
• Content management
• Content mapping
• Content reviews
• Conversations
• Copy writing
• Corporate communications
• Customer experience
• Customer research
• Editing
• Editorial strategy
• Globalization
• Information architecture
• Information design
• Journey mapping
• Localization
• Marketing
• Multimedia
• Plain language
• Presentations
• Process analysis
• Process definition
• Project management
• Publishing
• Report writing
• Search engine optimization
• Social media strategy
• Storytelling
• Structured writing
• Style guides
• Subject matter research
• Task analysis
• Technical writing
• Technology analysis
• Translation
• Usability testing
• User interface (UI)writing
• User-centred design (UCD)
• Web writing
• Whew!


  1. Couple other thoughts:

    1. Lead generation--turning page visits into sales leads. Primarily B2B clients looking for this.

    2. Video content--either training or entertainment. Industry peers tell me there is an increasing request for video services. Challenge is doing it affordably--expectation is that these cost less than traditional DVD ones.

  2. Thanks for that listing.
    Gave me a good orientation.

  3. Personally, I have found that to remain probably the most fascinating topics when it draws a parallel to. You may find two to three new levels inside L . a . Weight loss and any one someone is incredibly important. Initial stage may be real melting away rrn the body. lose weight OKP Holdings Phoenix Heights